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10 Vietnamese Product Designers You Should Know

With over 54 tribes and a long history in trading, textile and tailoring, Vietnam is a creative playground for designers. Rich in traditional and natural production processes, many local and international designers have flourished over the years in creating unique products that merge Eastern craftsmanship with contemporary aesthetics. Here are 10 of the best product, fashion and interior designers that you should check out on your next visit to Vietnam. 


Lucy’s Dream

Born in 2012, Lucy’s Dream is formed by a group of young Vietnamese artists sharing a common concept: to turn art into wearable art pieces. Their collections have focused on art themes, such as Đông Hồ painting culture of Vietnam, Vietnamese ethnic beauty, Surrealism and photographic sceneries, Greek mythology and typography. All pieces of clothing are hand-drawn, digitally manipulated, printed and then sewed, ensuring a highly skilled level of production and care. Alongside their fashion line, the collective also runs a sewing workshop for young people.

In less than two years, Lucy’s Dream has grown from an online store to a real one in Hanoi, with a substantial group of followers and buyers that share the same value in the arts and fashion.

By Silvia Buonpadre






KVT investigates a YOUNG art initiative


When I saw this on the Grapevine…………..


……..I was in the middle of a rant about how our young artists are mostly being left out of the exhibition scene by the established galleries and art shops so I decided to go to the Lucy Dream shop in Hang Giay, in the pulse of the Old Quarter and see what Lucy was up to.

Lucy had a dream to become a fashion entrepreneur and the dream has gradually morphed from a day dream to a dream come true.

Lucy is Tram Mai Nong who went to the United Kingdom to study economics (taking on a more Anglo sounding name along the way) and when she returned to Hanoi with an understanding of market forces under her belt, she changed tack and decided to combine economics with the fashion industry. Rather than jump into the fray with a bit of money to tide her over and pretend she knew it all and then end up, like a lot of other wanna be fashion queens, in the gutter draped with unsaleable designs, scissors and fabric, she used her economic common sense and enrolled in short courses at the local London College for Fashion Studies and learnt other aspects of the trade from professionals and hands on practitioners

31 Hang Giay is a little space elegantly hung about with gorgeousness.

Two models mutely meet you as you enter.

Then its into seventh heaven as you are assisted by a friendly and attentive staff to view individual art pieces -a very few of which I highlight here- made from fabric printed with Western fairy tale themes, Dong Ho prints, ethnic Dan Toc scenarios, surreal canvasses and abstracted city scenes

It’s an art gallery with a difference

On a shelf are bolts of printed fabric…silk. crepe, linen, rayon, cotton blend selling at around $20 per meter which is cheap as chips for excellent art work. Most fabric designs seen in my images or on the better ones on Lucy’s excellenty colorful websites http://www.lucysdream.info/,http://www.lucysdream.net/ are available by the meter with my favorites including

Lucy has a workshop on the second floor at 20 Trang Tien and there her partners and staff, mainly graduates from the Hanoi Industrial Art University (which has been the tertiary training ground for a host of Hanoi’s best and foremost artists), design print and tailor the creations that are the brain child of Lucy and her early thirtyish helpmate, Dai

And the results are very often imbued with a big WOW factor

Check out this link to get a real eyeful of what Lucy’s Dream can conjure up

And if you contact Lucy on 097 639 8868 she’ll be able to tell you about dress making courses for young people and even about printing your own fabric design

I’ll conclude by admitting that I might not know a lot about fashion but I do know a really nice art initiative when I see one.

Kiem Van Tim is a keen observer of life in general and the Hanoi cultural scene in particular and offers some of these observations to the Grapevine. KVT insists that these observations and opinion pieces are not critical reviews. 






Young Vietnamese Artists Collaborate On Unique Clothing Lines

The Lucy’s Dream brand combines contemporary art and clothing. It’s fine art meets fashion, and fresh from the success of stores in Hoi An and Hanoi, they’ve opened their first shop here in Saigon, at 177 De Tham (along with their second Applied Art Learning Centre at 130 Pasteur).

Their partnerships with young Vietnamese artists have produced a series of modern art printed ready-to-wear pieces for women looking for something contemporary but quirky.

“I’m in love with bright, bold, exotic colours”, Lucy, or Tram Mai Nong, tells us. That much is clear the second you step in the store — the designs are printed from hand-drawn but digitally manipulated images, that become strikingly colourful finished looks.

There’s strong cartoon-like black outlines, and a range of iconography including images of masks, scenes of pastoral Vietnam, the Statue of LIberty and even Red Square. “I guide my artists to use the most vivid palettes and their wildest imagination,” Lucy adds.

“We’re going to keep on cooperating with talented artists, soon I hope from all over the world, to make art affordable, approachable and accessible to everyone everywhere,” she explains finally. And this is your chance to look good and support a growing band of young Vietnamese artists.

In Lucy’s Dreams Fine Art Meets Fashion

In Lucy’s Dreams Fine Art Meets Fashion

In Lucy’s Dreams Fine Art Meets Fashion

In Lucy’s Dreams Fine Art Meets Fashion

In Lucy’s Dreams Fine Art Meets Fashion

In Lucy’s Dreams Fine Art Meets Fashion

Where: 177 De Tham, District 1, Ho Chi Minh City
More Information Here


By David Kaye, Editor-in-Chief, AnyArena